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觀光與休閒管理期刊
Journal of Tourism and Leisure Management |
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| 201608 (4:特刊期)期所有篇 |
- 國小躲避球選手知覺教練領導行為對於團隊凝聚力影響之研究 A Study of the Impact on Perceiving Coach’s Leadership Behavior to Team Cohesion for Dodgeball Players
- 菜單工程創新管理 Innovation Management of Menu Engineering
- 基于熵權灰靶圖書館服務決策模型 The grey target of Library service decision-making model based on Entropy weight
- 基于灰色關聯TOPSIS法在咖啡服務評價體系中的應用 A synthetic evaluation of Coffee Service based on Grey Correlation and TOPSIS method
- 多指標加權灰靶決策模型在節慶活動行銷的綜合評價 Integrative Evaluation of the Festival Cultural Event Marketing Based on Multi-objective weighted Grey Target decision
- 基于耦合灰色關聯度TOPSIS法的速食餐廳選擇綜合評價 Synthetic Evaluation of Fast-food Restaurant selection based on coupling Grey theory and TOPSIS
- 灰靶理論的咖啡簡餐選擇評估 Assessment of the selection CafeDiner based on Grey Target Theory
- 建立臺北市城市品牌之初探──以2014年來臺旅客在臺北市的旅遊動向與旅遊經驗調查為例 Investigating the Establishment of Taipei City Brand: A Data Analysis from Annual Survey Report on Visitor Expenditures and Trends in Taipei (2014)
- FinTech──顛覆金融服務的資訊科技：現在與未來 FinTech - Information Technology Subverting the Financial Services
- 知覺價值對旅遊網站黏著度與網路口碑之影響 The Influences of Perceived Value on Travel Website Stickiness and Online Word-of-Mouth
- 休閒農場之旅遊動機、體驗行銷與遊客滿意度研究──以嘉義縣綠盈牧場為例 Study on Travel Motivation, Experiential Marketing and Tourists´ Satisfaction at Leisure Farms - A Case Study of Greening Ranch in Chiayi County
- 探討企業社會責任、品牌形象對購買意願及顧客忠誠度之影響──以統一企業為例 A Study on the impact of Corporate Social Responsibility and Brand Image effect on the Purchase Intention and Customer Loyalty
- 經濟發展與環境保護孰重？以蘇花公路山區路段改善計畫為例 Economic Development or Environment Protection Prioritized? A Case Study of the Mountain Road Improvement Program of Su-Hua Highway
- 夜間觀光巴士營運與發展之研究 The Study of Developing and Operating of Night Tourism Bus
- 品牌策略分析，年輕品牌定位與認同落差──聯合分析法之應用 Analysis of brand strategy, brand positioning and identity of young drop-application of conjoint analysis
- 游泳池之消費者滿意度調查──以德明科大為例 A Customer Satisfaction Study of TMUST Swimming Pool
- 線上購買寵物用品之關鍵因子初探 The Key Impact Factors of Consumer‘s Online Purchasing for Pet to the Pet Owners
- 職業球賽促銷活動與觀看意願研究 The Effects of Promotion Events to SBL Spectators’ Intention
- 運用ARCS動機模式於生態旅遊教學成效之探討 Using ARCS Motivation Model of ecological tourism in the effectiveness of teaching
- 文創產品品質對知覺價值及購買意願之研究 Exploring the effects of cultural creative product quality toward perceived value and purchase intention
- 電動機車消費者購買行為之研究──以澎湖為例 A Study of Consumer Purchasing Behavior on Electric Scooter- Case Study of Penghu
- 迎戰電商時代：旅館網站使用者線上購買意圖影響因素之研究 A Study on Online Purchase Intention of Hotel Website User Facing E-commerce Time
- 運動品牌形象、購買意願與忠誠度關係及兩岸民眾之比較分析 A Study on the Relations among Brand Image , Purchase Intention and Loyalty for Sporty Brand in Cross-strait
- 餐旅科系大學生生涯自我效能與生涯成熟關係之研究 The Relationship between Career Self-Efficacy and Career Maturity from the Hospitality Department Students in Colleges and Universities
- 人格特質、專業職能、服務品質、品牌形象與顧客滿意度之關聯研究──以台南各大健身房為例 A Study of the Relationship between Personality Traits, Job Competency, Service Quality, Brand Image and Customer Satisfaction
- 科技導覽App腳本規劃與設計──以走馬瀨休閒農場為例 Technology Navigation App Script Planning and Designing - An Example of Tsou-Ma-Lai Leisure Farm
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