科技導覽App腳本規劃與設計──以走馬瀨休閒農場為例

Technology Navigation App Script Planning and Designing - An Example of Tsou-Ma-Lai Leisure Farm

近年來行動通訊快速發展，目前智慧型手機已是主流，App應用程式更是智慧型手機不可缺少的元件，業者相繼開發與業務相關之App提供給客戶使用。休閒農場是近年來越來越被重視的區塊，傳統產業轉型為休閒農業，結合自產自銷與休閒觀光，提升農村就業機會，創造產值。然而農業與科技的結合是比較不被大家重視的部分，將遊客體驗與科技產品連結是趨勢也是創新，本研究以休閒農場導科技覽App為主要對象，試圖建構導覽App之腳本規劃，本研究結果觀光資源調查分析出4種體驗領域共62個資源景點，4大類遊客族群與4種遊程規劃與一科技導覽App之腳本架構。此一建構之方法可供休閒產業未來規劃導覽App腳本之模式參考。

In recent years, mobile communications and Apps of smartphones are mainstream. More and more companies are developing Apps to gain customers’ value. Leisure Farm attracts more attention, transformation of traditional industries as leisure agriculture, enhance rural employment opportunities and create value. However, combining agriculture and science and technology is an innovation and a trend. The study takes Leisure Farm Technology Navigation App as the main object, attempts to construct Navigation App script. Through resource investigation results are 62 attractions and 4 categories of experiencing areas, four groups of tourists and four tours planning. This research provides some methods to plan navigation Apps for leisure industries.