菜單工程創新管理

Innovation Management of Menu Engineering

本研究導入Michael L. Kasavana, Donald I. Smith （1990）菜單工程學之：（1）菜單分析；（2）菜單組合（Menu Mix）分析；（3）菜單工程（Menu Engineering）；（4）菜單方格矩陣分析（Menu Grid Matrix Analysis）；（5）菜單工程圖／報表（Menu Engineering Graph）於菜單管理作業程序之中，繼而篩選明星產品永續經營並找出犁田馬與困惑產品調整與修正其定價與定位策略。惟菜單工程分析所持續累積之大數據（big dta），需予以資料倉儲、探勘與分析。繼而市場模擬預測與建模及創新解決方案（包含主要方案與具體方案）之研提，以為後續行銷管理、菜單管理、食物製備與企業正常營運之用。另成功整合菜單創新管理之OT矩陣、波士頓BCG矩陣、麥肯錫GE矩陣、平衡計分卡、菜單工程、福特8D問題解決、麥肯錫7S模型、新產品開發、快捷式創新管理、行銷組合7P-7C、安索夫矩陣理論，勾勒「菜單工程創新管理策略地圖與執行步驟」，俾供餐飲業以「圖像式策略地圖（graphic strategy map）」進行菜單工程管理與績效評估之用。

In this study, introducing Menu Engineering of Michael L. Kasavana, Donald I. Smith (1990): (1)Menu Analysis; (2)Menu Mix Analysis; (3)Menu Engineering; (4)Menu Grid Matrix Analysis; (5)Engineering Graph to proceed to menu management. How to screen star product and find products of plow horse and puzzle to amend its pricing and positioning strategy are top urgent issues. Massive data (i.e., Big Data) accumulated from menu engineering analysis should be applied to data warehouse, data mining and analysis. For market management, menu management, production and business operation purpose, market simulation, prediction, modeling and create innovative alternatives are needed. Successfully integrate OT matrix, Boston BCG matrix, Mckinsey GE matrix , Balance Scored Card(BSC), Menu Engineering, FORD 8D Problem-solving, Mckinsey 7S Model, New Product Development, Agile Innovation Management, Marketing Mix(7P-7C), Ansoff Matrix to draw “Innovation Management Strategy Roadmap and operation procedure of Menu Engineering.” Finally, “Graphic Strategy Map” can promote to menu management and performance assessment in food and beverage industry.