電動機車消費者購買行為之研究──以澎湖為例

A Study of Consumer Purchasing Behavior on Electric Scooter- Case Study of Penghu

近年來，全球暖化與氣候變遷導致天氣條件產生極端變化，加上人類活動急遽成長更加速傳統石化能源耗竭，已對地球生態、環境與經濟造成嚴重威脅和衝擊，因此，減碳已成為我們這個世代面臨的最重要、也是艱鉅的挑戰之一。本研究源起於澎湖低碳島政策，推動指標中的綠色運輸部份積極推廣電動機車使用。本研究透過購買動機與評估準則探討民眾購買電動機車的動機與意願，期望讓居民瞭解，使電動機車能夠普及化，對改善空氣品質將有所助益。

In recent years, global warming and climate change led to extreme changes in weather, coupled with human activities accelerate the depletion of fossil energy, has posed a serious threat to the ecology, environment and economy . Therefore, the reduction of carbon has become the most important challenges for people of this generation. This study originated from Penghu island of low-carbon policies, green transport that has been actively promoting the use of electric scooter. This study through the purchase motivation and assessment guidelines to discuss the motivation and willingness of people for buying electric scooter, expect to increase popularity of electric scooter, and will help to improve air quality.