觀光與休閒管理期刊 Journal of Tourism and Leisure Management
202306 (11:1期)期所有篇
中介、調節角色：高低主管的轉換型領導、員工人格特質與服務氛圍對組織績效之複雜關係──以綜合旅行業為例 The Mediating and Moderating Roles：Transformational Leadership, Employee Personality Traits and Service Climate to Organizational Performance: A Case Study of the Consolidated Travel Agencies
疫情焦慮恐慌購物行為面面觀 A Study on the Panic Buying Behavior of Taiwanese People during the COVID-19 Outbreak
後疫情旅館從業人員之工作壓力與職場疲勞影響之研究 The impact of hotel staff’s work stress and workplace fatigue in the postpandemic era
影響共享經濟顧客參與的因素──以共享汽車為例 The Factors Effects Of Customer Engagement in the Sharing Economy:A Study of Sharing Cars
新冠疫情影響下國人旅遊動機與旅遊意願之研究 The Research on the Relationship between Tourist’s Motivation and Willingness under the COVID-19 Pandemic
全球危機食物浪費負責任行為之調查 The Impact of Global Crisis on responsible behavior of food waste
天仁手搖茶飲品牌之顧客購買意願研究 Research on Consumer Purchase Intention of Cha FOR TEA TOGO by Ten Ren’s TEA
文化資產保存的集體記憶建構：以桃園捷運綠線G07站發現文物為例 The Construction of Collective Memory for the Preservation of Cultural Assets: A Case Study of Cultural Relics Found at the G07 Station of the Taoyuan MRT Green Line
遊客體驗行銷、知覺價值與滿意度之研究：以臺南市林百貨為例 Visitors' Experience Marketing, Perception Value and Satisfaction: A Case Study of Tainan Hayashi Department Store
東協外商直接投資之研究 Inward Foreign Direct Investments in ASEAN
芳香療法體驗行銷對顧客滿意度與購買意願之影響分析 Analysis of the Influence of Aromatherapy Experience Marketing on Customer Satisfaction and Purchase Intention
產業文化資產保存與再利用之研究──以彰化鹿港隆昌製粉廠為例 Research on the Conservation and Reuse of Industrial Cultural Heritage–A Case Study of LongChang Flour Mill
後疫情現場演唱會再訪意願之調查 A Study on Intention to Revisit Live Concerts in the Post COVID-19
探討社會臨場感與愉悅感對直播主黏著度之影響 Exploring the Influence of Social Presence and Pleasure on the Stickiness of Streamer
古蹟指定之正當程序探討──以臺中高等行政法院111年度訴字第127號判決為觀察 Discussion on due process of designation of monuments - Observation from Judgment No. 127 of Taichung High Administrative Court in 111
歐盟東擴國家中小企業之發展 The Development of Small and Medium Enterprises in EU Enlarged Countries
疫情後郵輪旅遊的愛與愁 Management Strategies for Cruise Tourism in Post COVID-19
連鎖咖啡店忠誠方案會員類型與顧客忠誠度之關聯性研究 Exploring Segments and Identifying its Relationship with Customer Loyalty in a Chain Coffee Store Loyalty Program
以SWOT矩陣分析後疫情時代無人智能旅館行銷策略之研究 Exploring the experiential marketing strategy of the Unmanned Smart Hotel in the Post-Pandemic Era from the SWOT Matrix
桌球教室行銷策略對消費行為影響之探討 The Effect of Marketing Strategy of Table Tennis Classroom on Repurchase Intention
問題導向學習法應用於老人學課程之教學效益 A Study on the Teaching Benefits of the Gerontology Course Based on Problem-based Learning Method
銀髮族旅遊動機、旅遊阻礙、旅遊偏好關聯性之研究 A Study on the Correlation between Travel Motivation, Travel Obstacles, and Travel Preferences among Senior Citizens
