銀髮族旅遊動機、旅遊阻礙、旅遊偏好關聯性之研究

A Study on the Correlation between Travel Motivation, Travel Obstacles, and Travel Preferences among Senior Citizens

國內外對於銀髮族旅遊之相關研究，大部分著重於休閒活動對休閒阻礙以及休閒動機對於休閒滿意度之相關研究，然而有關銀髮族海外旅遊動機、旅遊阻礙與旅遊偏好研究甚少，本研究希望藉以探討銀髮族海外旅遊動機、旅遊阻礙與旅遊偏好各層面的議題，來彌補先前研究不足的缺口。
本研究主要研究對象為中部銀髮族50 歲以上之人口族群，有效問卷245 份，有效問卷回收率98%。本研究以SPSS25 進行統計分析，主要的分析方法有敘述性統計分析、因素分析、信度分析及相關分析，最後本研究結果顯示，旅遊動機對旅遊阻礙與旅遊偏好有顯著正向相關；旅遊阻礙對旅遊偏好有顯著正向相關。本研究結果可提供觀光、旅遊業者改善經營管理策略，以銀髮族旅遊為重，設計出使銀髮族更好的觀光服務品質與旅遊計畫之參考。

Most of the domestic and foreign research on senior citizen tourism focuses on the relationship between leisure activities and obstacles to leisure, as well as the relationship between leisure motivation and satisfaction. However, there is very little research on the motivation, obstacles, and preferences of senior citizen overseas tourism. This study aims to explore the various issues related to the motivation, obstacles, and preferences of senior citizen tourism to fill the gap in previous research.
The study primarily targets the population of senior citizens aged 50 and above in central Taiwan, with 245 valid questionnaires and a response rate of 98%. SPSS25 was used for statistical analysis, with descriptive statistics, factor analysis, reliability analysis, independent samples t-tests, and one-way ANOVA as the main analytical methods. The study results show that there is a significant positive correlation between travel motivation and both travel obstacles and preferences. Furthermore, travel obstacles also have a significant positive correlation with travel preferences. These findings can provide insights for tourism industry practitioners to improve their management strategies and design better tourism plans and services that cater to the needs of senior citizens.