觀光與休閒管理期刊 Journal of Tourism and Leisure Management
201808 (6:特刊期)期所有篇
便利商店對自助旅行者在遊程中對支持系統之滿意度及忠誠度──以7-11便利商店為例 The Satisfaction and Loyalty of Convenience Store Supporting to Backpackers during the Journey - As an Case of 7-11 Convenience Stores
以社群大數據為基礎之台灣民眾國外旅遊概況與觀光行為模式 Overseas Tourist Profiles and Tourism Behavior Models of Taiwan People Based on Social Big Data
品牌代言人行銷對消費者購買意願之研究以運動商品為例 The research of Brand Ambassador Marketing on Purchase Intention in Based on the sports goods
露營園區服務品質之研究 A Study of Service Quality in the Area of Camping
體驗行銷、心流體驗對展覽效益之關係探究──以文創展覽為例 The Influence of Experiential Marketing and Flow Experience on Exhibition Benefit in Taiwanese Cultural and Creative Exhibition Industry
桃園機場兩航廈的關鍵二維服務品質之比較研究 The Comparison of Perceived Key Services between Terminals at Taoyuan International Airport
牧場管理應用靈芝複方添加於飼糧中對牛隻肥育之影響 The Effect of Ganoderma Lucidum formula Adding to Diets on Cattle Fattening in Rangeland Management
