觀光與休閒管理期刊 Journal of Tourism and Leisure Management
202506 (13:1期)期所有篇
環保意識對永續旅館消費意願之研究：誘因機制之干擾驗證 Research on environmental consciousness and green hotel consumption intention: An Examination of Motivation Crowding Effect
名人效應對露營者旅遊意願影響之研究 The Effect of Celebrities on Campers’Travel Intention
中国古代青铜器的多维“物叙事”功能研究 Polyvalent Narratives of Material Agency: A Neo-Materialist Investigation into Ancient Chinese Bronzes
認知失調對旅遊消費意願的影響研究 Research on the Influence of Cognitive Disorder Awakening on Tourism Consumption Willingness
顧客對於餐飲業服務機器人的使用意願：科技接受模型之應用 Exploring customer's intentions to use service robots in the restaurant industry: The application of the technology acceptance model
賽德克族高齡者參與代間沉浸式族語教學方案歷程之研究 A Study on the Process of Seediq Elderly Participation in an Intergenerational Immersive Indigenous Language Teaching Program
東豐自行車道遊客之環境感受與地方依附關係之研究 A Study on the Relationships between Visitors’Environmental Perceptions and Place Attachment at Dong-Fong Corridor Biking Trail, Taichung, Taiwan
觀光夜市的服務品質之研究－－以台北市臨江街觀光夜市為例 A Study on the Service Quality of Tourist Night Markets: A Case Analysis of the Linjiang Street Tourist Night Market in Taipei
餐廳AI社交臨場感與服務價值關連之研究 A Study on The Relationship between AI Social Presence and Service Value of Restaurant
機車旅遊者之旅遊動機、休閒涉入與幸福感之研究 A Study on Travel Motivation, Leisure Involvement, and Well-Being Among Motorcycle Travelers
體驗行銷與體驗價值對原住民族觀光影響之研究－－以牡丹鄉為例 A Study on the Impact of Experiential Marketing and Experiential Value on Indigenous Tourism: A Case Study of Mudan Township
永續未來：青年世代的淨零碳排意圖與行動 Sustainable Future: Young Generation Intentions and Actions for Zero Emissions
探討健身房品牌形象與消費者購買意願之關聯性 Investigating the Relationship Between Gym Brand Image and Consumer Purchase Intention
以企業與顧客觀點共構顧客旅程新體驗 Co-constructing the customer journey experience: Integrating enterprise and customer perspectives
口碑行銷對消費者購買意願之探討－－以J醫美機構為例 The Impact of Word-of-Mouth Marketing on Consumer Purchase Intention: A Case Study of J Aesthetic Medicine Institution
台灣民眾使用生成式AI意願之探索 A Study on Taiwanese People’s Willingness to Use Generative AI
探討台北市音樂才藝班之家長購買意願 Discussing the purchase intention of parents of music talent classes in Taipei City
以釋迦取代磅蛋糕之可行性分析 Optimal Make-To-Order Production Scheduling with Production Consideration
智慧旅館入住意願及品牌價值之研究 A Study on the Intention to Stay at Smart Hotels and their Brand Value
