機車旅遊者之旅遊動機、休閒涉入與幸福感之研究

A Study on Travel Motivation, Leisure Involvement, and Well-Being Among Motorcycle Travelers

台灣擁有全球最高的機車持有率，其密度位居全球前列。在臺灣，機車不僅為通勤與就學的主要交通工具，也是眾多交通工具中最便利且容易取得的旅行工具。因此，機車旅遊於臺灣蔚為風潮。隨著重型機車進口開放及大型重型機車得以行駛快速道路等政策推行，機車作為休閒旅遊交通工具的趨勢日益增加。本研究針對年滿18歲並持有駕照之機車旅遊者進行調查。探討機車旅遊者之旅遊動機、休閒涉入與幸福感之關聯性。本研究共回收問卷220份，有效問卷215份，有效率為有效問卷97.7%。並採用信度分析與迴歸分析法進行統計檢驗。探討旅遊動機與休閒涉入對幸福感之關聯性，本研究結果發現旅遊動機對休閒涉入有顯著影響、旅遊動機對幸福感有顯著影響、休閒涉入對幸福感的顯著影響均得到支持；休閒涉入對旅遊動機與幸福感具部份中介效果。顯示旅遊動機除了能直接促進幸福感外，亦能透過提高休閒涉入進一步增強幸福感。因此建議：建議政府主管機關積極維護自然景觀與道路的順暢，提高網路覆蓋率以及驛站設立，以提升旅遊品質。完善且安全的礎基建設、便利且友善的旅遊環境，不僅有助於提升機車旅遊者的休閒涉入程度，亦能在旅程結束後增強其滿足感與幸福感。促使更多的機車旅遊者參與相關活動，亦能帶動地方經濟發展。

Taiwan has the highest motorcycle ownership rate in the world, with its density ranking among the top globally. In Taiwan, motorcycles are not only a primary mode of transportation for commuting and schooling but also the most convenient and accessible travel tool among various means of transportation. As a result, motorcycle tourism has become a popular trend in Taiwan. With the liberalization of heavy motorcycle imports and the implementation of policies allowing large motorcycles to travel on expressways, the use of motorcycles as a means of leisure travel has been increasing. This study conducted a survey targeting motorcycle tourists aged 18 and above who hold a valid driver's license. The research explores the relationships between travel motivation, leisure involvement, and well-being among motorcycle tourists. A total of 220 questionnaires were collected, with 215 valid responses. Statistical analysis was conducted using reliability analysis and regression analysis. The results revealed significant relationships among travel motivation, leisure involvement, and well-being. Specifically, the findings supported that travel motivation significantly influences leisure involvement, travel motivation significantly affects well-being, and leisure involvement significantly impacts well-being. Additionally, leisure involvement was found to have a partial mediating effect on the relationship between travel motivation and well-being. These findings indicate that travel motivation not only directly enhances well-being but also further strengthens it through increased leisure involvement. Based on these results, the study suggests that government authorities actively maintain natural landscapes and ensure smooth road conditions, improve internet coverage, and establish rest stations to enhance the quality of travel experiences. A well-developed and safe infrastructure, along with a convenient and traveler-friendly environment, can not only increase the level of leisure involvement among motorcycle tourists but also enhance their sense of fulfillment and well-being after their journey. This, in turn, encourages more participation in motorcycle tourism activities and contributes to local economic development.