東豐自行車道遊客之環境感受與地方依附關係之研究

A Study on the Relationships between Visitors’Environmental Perceptions and Place Attachment at Dong-Fong Corridor Biking Trail, Taichung, Taiwan

當休閒已成為人們生活中重要之一環及生活品質之重要指標時，休閒活動的選擇，就是一項關鍵影響因素。綠色旅遊在節能減碳與促進健康及人際關係的原則下，日益受到人們的接受與實踐，尤其是自行車騎乘活動，更是普遍發展。本研究乃以台中市東豐自行車道為研究地點，探討遊客之環境感受、地方依附與消費行為之關係，期能對管理單位與相關業者提供永續經營之建議。本研究以便利抽樣方式，取得有效問卷310份做為問卷分析之資料，並以SPSS統計軟體做資料分析之工具。研究結果主要發現：（一）遊客社經屬性不同，在環境感受與地方依附等兩大變數之因素構面上，大致上並無顯著差異，顯示遊客對東豐自行車車道的環境感受與地方依附等認知是一致的；（二）環境感受變數中之自然景觀與地方特色等兩個構面，與地方依附變數中之觀光特色構面，皆具有頗高之顯著正相關，顯示自行車道之觀光特色形塑，受自然景觀與地方特色之影響很大，這是永續發展自行車道觀光之基礎。根據此二項主要研究結果，本研究提出一些實務建議與後續研究議題，供管理單位與後續研究者之參考。

The bike riding activity is healthy and friendly for environment, it has been prospectively developed in Taiwan. This study adopted the Dong-Fong Corridor biking trail as the study area to analyze visitors’environmental perceptions, place attachment and their differences based on social backgrounds as well as their relationships. Convenient sampling approach was used to collect data from a questionnaire survey in the study area and came up with 310 valid samples data for SPSS statistical analyses. The major study results have shown that (1) there was generally no significant difference in the factors of the environmental perceptions and place attachment when the visitor respondents’backgrounds were different, which may indicate that hikers’perception toward environment and place attachment were quite consistent; (2) there were pretty high and positive significant relationships between the factors of“natural landscape”and“local specialty”from the environmental perception variables and the“tourism specialty”from place attachment variables, which may indicate that the combination of natural environment and local specialty attachment would be an important principle for biking trail planning and management.