永續未來：青年世代的淨零碳排意圖與行動

Sustainable Future: Young Generation Intentions and Actions for Zero Emissions

為因應全球暖化與生態失衡危機，全球超過128個國家（包括台灣）已宣示將會達成「2050淨零」的目標，因此本研究目的在探討青年世代對促進環境永續，執行淨零碳排之意圖與行動。本研究聚焦於二個問題，（1）青年世代對淨零碳排的態度及主觀規範、知覺行為控制與道德義務的認知如何影響其行為意圖及實際行為，且哪一個因子相對較為重要？（2）行為意圖是否做為中介因子，能有效預測學生實際表現淨零碳排的行為？本研究以問卷進行資料收集，調查168位管理學院的同學。以偏最小平方法（Partial Least Square，PLS）驗證研究假設，以及複迴歸來判別哪個因子較為重要，最後檢定行為意圖的中介效果，研究結果顯示主觀規範、知覺行為控制及道德義務顯著影響行為意圖，進而行為意圖影響實際行為，其中，道德義務是影響行為意圖的相對重要因素。此外，行為意圖在影響學生實際淨零碳排行為中，扮演部分中介的角色。本研究結果不僅有助於了解學生對永續環境淨零碳排的行為意圖及其影響因子外，並提供洞見作為增強學生淨零碳排的行為意圖並進而轉化為實際行動的策略，同時也討論研究限制及未來研究建議。

To address the crises of global warming and ecological imbalance, more than 128 countries worldwide (including Taiwan) have declared their commitment to achieving the '2050 Net Zero' target. Therefore, the purpose of this study is to explore the intentions and actions of the young generation in promoting environmental sustainability through the implementation of net-zero carbon emissions. This study focuses on two research questions:(1) Do young students’attitudes toward net-zero emissions, subjective norms, perceived behavioral control, and moral obligation significantly influence their behavioral intentions and lead to their actual behaviors? Which of these factors is relatively important? (2) Is behavioral intention an important mediating factor that effectively predicts students' actual zero emission behaviors? Data were collected through a questionnaire survey of 168 students from the College of Management. Partial Least Squares (PLS) was used to test the research hypotheses, and multiple regression analysis was employed to determine the relative importance factor. Finally, mediation analysis was conducted to examine the role of behavioral intention. The research findings indicate that subjective norms, perceived behavioral control, and moral obligation significantly impact behavioral intention, which in turn influences actual behavior. Among the factors examined, moral obligation demonstrates the strongest influence on behavioral intention. urthermore, behavioral intention partially mediates the relationship between these factors and the young generation's engagement in zero emission behaviors. These findings contribute to a deeper understanding of students' behavioral intentions concerning zero emissions and their underlying determinants. Additionally, this study offers valuable insights for developing effective strategies to enhance students' behavioral intentions and facilitate the translation of these intentions into tangible actions. Finally, the study acknowledges its limitations and provides recommendations for future research.