北商學報 Journal of National Taipei College of Business
201007 (18期)期所有篇
地主國特性、CEO特質及策略導向對臺商大陸市場進入模式與經營績效之影響 The Impact of Host Country Characteristics, CEO Attributes, and Firm Strategy Orientation on the Choice of Foreign Market Entry Mode and Performance: An Empirical Study on Taiwanese Firms' Investing in China
知覺評價、經驗遺憾、顧客滿意與顧客終生價值關係之研究－－以豪華高級房車市場為例 Study on the Relationship among Perceptive Evaluation, Regret, Customer Satisfaction, and Customer Lifetime Value-Based on the Example of Luxury Sedan Market
主管部屬交換關係、工作滿足與知識分享意願關係之研究 A Study of the Relationships among Leadermember Exchange、Job Satisfaction、 and Knowledge SharingWillingness
關鍵字廣告之文案訊息設計對廣告成效影響的探討 The Study on the Advertising Effects of Information Presentation of Adcopy
