Perspectives from the TRAM Model on Adopting e-Learning: An Analysis of the Chain and Franchise Industry in Taiwan

E-Learning technology is advancing everyday and offering various industries systems and tools to increase efficiency and productivity.While there are many studies examining individual employees' e-Learning Technology Readiness Index (TRI) and Technology Acceptance Model (TAM), few empirical studies include TRI and TAM of management, as well as how this affects adopting e-Learning in a firm. This study uses the TRI and TAM models to examine data collected from 24 companies in the chain and franchise industry (CFI) in Taiwan and focuses on manager and workers' response in adopting e-Learning technology. Results show that although the impact of manager and workers' technological readiness both show a direct effect related to their perceived usefulness and perceived ease of use, managers' tendency for technology readiness, as opposed to workers, has a greater affect on perceived usefulness than perceived ease of use. For both managers and workers, perceived usefulness has no affect toward attitude toward using and use intention and that both technology readiness toward use intention is positively and significantly mediated by perceptions of ease of use. As opposed to previous studies, this study also finds both managers and workers in CFI tend to concentrate on the perception of ease of use on their attutitude toward use e-Learning. This paper contributes to the conceptual and empirical understanding of e-Learning adoption between managers and workers, as well as questions and explores how e-Learning can be best integrated into this industry.