連鎖咖啡業之全通路零售策略研究──以統一星巴克為例 A Study of Omni-Channel Retailing Strategy in Coffee Chain Stores Industry-the Case of Uni-president Starbucks Company
韓流選舉政治事件對觀光產業類股之股價報酬率影響 The Impact of Han-wave Political Campaign on the Stock Performance of Taiwan's Tourism Industry
基於機器學習的台灣民宿訂價分析與預測模型──電子口碑的角色 A Pricing Analysis and Prediction Model for Taiwanese Bed and Breakfast Based On Machine Learning--The Role of Electronic Word-of-Mouth
旅客停駐時間對地方認同意向、觀光意象與旅遊行為之關聯性宜蘭的現象觀察 A Study on Relationship between tourists' detention period and Local Identification, Tourist Image and Behavioral Intention--An Observation of Yilan
探討食物型選物販賣機對於消費者需求動機之影響 Exploring the impact of food crane machine on consumer demand motive
體驗行銷對於快閃店影響之行銷模式 Marketing strategy to experience the impact of marketing on pop-up stores
運動動漫對運動涉入及運動價值觀的影響──以國中生為例 The Effects of Sport Animation and Caricature on Sport Involvement and Sport Values--An Example of Junior High School Students
電子運動遊戲之參與動機、運動涉入與人際關係之研究──以國中生為例 Participation Motivation, Sport Involvement and Interpersonal Relationships in Electronic Sport Game--Evidence from Junior High School Students
影響茹素因子之分析──以宜蘭地區為例 Analysis of factors influencing vegetarianism-taking Yilan area as an example
農村永續發展之生活面向關鍵因素與關聯性研究 A study on living aspect of sustainable development critical factors and relation of rural areas
品牌代言人對消費者購買意願的影響：以品牌形象為中介變數 Influence of a Brand Endorser on Consumers' Purchase Intention: the Mediating Role of Brand Image
預防國小網路成癮關鍵因素之研究 Study on Key Factors of Preventing Internet Addiction among Primary School Children
創意生活事業核心競爭力對網路評價之影響 The Effect of Core Competitiveness of Creative Life Enterprise on website assessment
中高齡者對養生百香果酥之體驗行銷、顧客滿意度與顧客忠誠度關係之研究──以草屯鎮為例 Study on the Relationship Between Experience Marketing, Customer Satisfaction and Customer Loyalty of Middle-aged Health Passion fruit cake-Taking Caotun Township as an Example
阿里山國家風景區網站資訊品質之研究 Research on information quality of Alishan National Scenic Area website
