運動動漫對運動涉入及運動價值觀的影響──以國中生為例

The Effects of Sport Animation and Caricature on Sport Involvement and Sport Values--An Example of Junior High School Students

本研究旨在探討運動動漫對於運動涉入及運動價值觀的影響。研究對象為桃園市及新竹市的國中學生，採用問卷調查法，回收有效問卷703份。研究結果發現：1.運動動漫對運動涉入有正向影響。2.運動動漫對運動價值觀有正向影響。3.運動價值觀對運動涉入有正向影響。基於上述研究結果，建議可將運動動漫納入體育或相關課程的輔助教材，透過運動動漫的觀看，讓學生更有意願參加或體驗運動，並建立良好的運動態度與運動價值觀。

The main purpose of this study is to investigate the effects of sports animation and caricature on sports involvement and sports values. The research subjects were junior high school students in Taoyuan City and Hsinchu City. This study conducted a questionnaire survey, and 703 valid questionnaires were returned. The research results showed that: 1. sports animation and caricature have a positive effect on sports involvement; 2. sports animation and caricature have a positive effect on sports values; 3. sports values have a positive effect on sports involvement. Based on the results of the above research, it is suggested that sports animation and caricature can be incorporated into teaching materials or courses for sports. Through watching sports animation and caricature, students have more willing to participate in sports, and establish a good attitude and values.