影響茹素因子之分析──以宜蘭地區為例

Analysis of factors influencing vegetarianism-taking Yilan area as an example

正當素食被賦予「健康」和「愛地球」的涵義之後，素食飲食習慣成因與影響力近年來也備受大家討論，分別有過去曾為主流，因個人信仰而尊崇教義理念的宗教素，到現今重視健康養生觀念而盛行的健康素，以及關懷環境與生態保育的環保素，甚至是關懷動物、提倡動物不應受到大量圈養及工廠式過度飼養的對待，進而選擇茹素的人也越來越多，素食為個人、環境、產業至社會皆帶來影響性，故大眾對於素食的認知是本研究要加以探討的，本文首先蒐集國內外素食認知的相關文獻，並構築出五大構面：健康養生、環保意識、宗教因素、道德因素、追隨潮流，接著採用修正式德菲法，分別透過產業界與學術界專家執行問卷調查，彙整專家群意見，並建構出素食認知對於茹素動機影響因子的層級架構，再者，運用AHP層級分析法進行問卷調查，針對各項評估準則進行權重分析，並進行一致性檢定及排序。根據本研究結果，發現宜蘭地區的素食認知影響因素重要程度依序為「健康養生」、「環保意識」、「道德因素」、「宗教因素」，研究分析結果也將提供學者研究、學校健康飲食宣導，以及個人飲食的參考依據，進而改變大眾飲食習慣、帶動台灣素食飲食趨勢。

Just as vegetarianism has been given the meaning of ''health'' and ''love the earth'', the causes and influence of vegetarian dietary habits have also been discussed in recent years. Respectively, there are religious factors that were mainstream in the past and respected doctrinal ideas because of personal beliefs, and nowadays there are health factors that are prevalent and focus on the concept of health and wellness. And environmental protection factors that care about the environment and ecological conservation. Even caring for animals, advocating that animals should not be treated in captivity and over-feeding in factories, and more and more people choose to be vegetarian. Vegetarian food has an impact on individuals, the environment, industry and society, so the public's perception of vegetarian food is to be explored in this study. This article first collects relevant literature on vegetarianism, and constructs five facets: health and wellness, environmental awareness, religious factors, moral factors, and following the trend. Then use the modified Delphi method to conduct questionnaire surveys through experts in industry and academia, consolidate the opinions of the expert group, and construct a hierarchical structure of factors influencing vegetarian cognition on vegetarian motivation. Furthermore, Analytic Hierarchy Process (AHP) method is used to conduct a questionnaire survey, weight analysis is performed for each evaluation criterion, and consistency check and ranking are performed. According to the results of this study, it is found that the importance of the factors affecting vegetarian cognition in Yilan area are “healthy”, “environmental awareness”, “moral factors”, and “religious factors”. The research and analysis results would also provide reference for scholars' research, school healthy diet promotion, and personal diet. This would change the eating habits of the general public and drive the trend of vegetarian diets in Taiwan.