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觀光與休閒管理期刊
Journal of Tourism and Leisure Management |
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| 201812 (6:2期)期所有篇 |
- 遊客購買日本藥妝品的動機與休閒效益之典型相關分析 A Canonical Correlation Analysis of Motivation and Leisure Benefits of Tourists Purchasing Japanese Cosmeceuticals
- 中國觀光客來台灣對伴手禮購買情境之研究 Chinese Tourists Come to Taiwan to Study Situations of Gift Purchase
- 觀光節慶活動地方行銷策略與滿意度關係之探討──以新竹風箏節為例 A Study on the Relationship of Marketing Strategy and Satisfaction of Local Festival - a Case Study of Hsinchu City International Kite Festival
- 露營體驗對同儕互動及生活滿意度之影響 Relationship of Camping Experience, Peer Interaction and Life Satisfaction
- 馬祖旅遊發展關鍵因素之研究 The Research on the Key Factor of Tourism Development in Matsu
- 具備何種特質的餐旅業員工能獲得更多報酬？ Having what traits might mean an employee will get more paid in the hospitality industry?
- 連鎖飲料店促銷活動對顧客忠誠度之影響 Discussion on Customer Loyalty of Chained Drink Shop Promotion Activities
- 促進鄉鎮居民參與休閒運動關鍵因素研究──以竹南鎮為例 Study on the Key Factors of Promoting Participation of Township Residents in Leisure Sports- Taking Zhunan Township as an Example
- 客觀結構式臨床測驗檢核表之初探研究──以旅館客務部為例 Initial Study based on Objective Structured Clinical Examination Checklist - Example of Hospitality Management Front Office
- MICE產業職能培訓與課程規劃：價值鏈觀點 The Productivity Measurement of Merger and Acquisition in the Traveling Industry by Malmquist Index: Two-stage DEA Model
- 麥氏指數評估旅遊通路合併之生產力分析：二階DEA模型 The Productivity Measurement of Merger and Acquisition in the Traveling Industry by Malmquist Index: Two-stage DEA Model
- 郵輪旅遊吸引幼教師關鍵因素──以幼兒園園長角度分析 Cruise Tourism Attracts Critical Factors for Preschool Teachers
- 領隊人員的人格特質、工作壓力與專業生涯承諾之關係研究 Personality Traits,Work Stress And Professional Career Commitment Among Tour Leaders
- 咖啡渣馬卡龍研發試製與消費者感官品評分析 Coffee slag macaron research and development and consumer sensory evaluation
- 運用服務藍圖與DEMATEL分析服務流程之研究──以高雄捷運為例 Applied Service Blueprint and DEMATEL Analysis to Service Process- A Case Study of The Kaohsiung Mass Rapid Transit
- 矯正機關戒護管理人員工作壓力、休閒參與及休閒阻礙之研究──以雲林監獄為例 The Study on Working Stress, Leisure Participation and Constraints of Prison Security Guards of Yunlin
- 探索新聞報導與企劃案撰寫結構之研究──以2018元宵節台南鹽水蜂炮活動為例 Exploration of the Composition Structure of Media Report and Projects - Using the 2018 Lantern Festival Tainan Yanshui Beehive Fireworks as Example
- 屏東地區民眾綠色消費認知、態度與行為之調查研究 A Study of the Public's Cognition, Attitude and Behavior about Green Consumption
- 以灰關聯評比夜市美學之研究 Critique of Night Market Aesthetics by Gray Relational Analysis
- 重新出發的契機？觀光餐旅從業人員打工度假之價值意涵 Is the Opportunity to Start Afresh? The Value of the Tourism and Hospitality Service Industry Employees' Working Holiday
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