MICE產業職能培訓與課程規劃：價值鏈觀點

The Productivity Measurement of Merger and Acquisition in the Traveling Industry by Malmquist Index: Two-stage DEA Model

本研究是以會展產業從業人員為對象，探討其專業職能之培訓與課程規劃。運用系統化的文獻研討法歸納後可以發現：加拿大MPI（Meeting ProfessionalsInternational）規範的MBECS（Meeting and Business Event Competency Standards）指引相當完整。透過Michael Porter競爭策略的價值鏈，將Hsieh （2013）的MICE課程架構與MBECS予以統攝，可以掌握MICE主要「活動大綱」與「職能標準」並據以規劃課程。就大學正式學位而言，每個MBECS指引中的「活動大綱」都可規劃成1～2門（或更多門）完整的學分課程。至於對已在MICE產業中的就業者來說，教育訓練機構不妨針對每個「職能標準」來規劃短期課程，以符合MICE產業從業人員所需。未來建議可針對某一「職能標準」做更深入的研究，擬訂出細節規範，將使研究成果更具實用性。 There are abundant travel resources in Taiwan, and it's convenient for both domestic and foreign tourists to travel in Taiwan. Most travel service providers sell their products through travel agents. Currently, travel industry in Taiwan commonly faces the challenges of the small market and excessive supply. In response, travel service companies usually hold promotional campaigns, and service quality is sometimes subsequently compromised. Merger and acquisition between companies may reduce the supply, and prevent vicious price war between companies. However, deciding suitable mergers and acquisitions portfolio becomes management's new problem. High-efficiency mergers and acquisitions increases company productivity, and unsuitable mergers and acquisitions portfolio only increase scale without increasing efficiency. This paper adopts data envelopment analysis (DEA) to evaluate company performance after mergers and acquisitions with the perspective of productivity. Objectives of analysis include Taiwan listed travel service companies. The research method is a two-stage DEA, including evaluation of profitability and marketability. Furthermore, this paper uses Malmquist index to evaluate company performance variation with cross-period. Analysis results are used to understand mergers and acquisitions portfolio that has development potentials. The result shows that mergers and acquisitions between Lion travel Service Company and other companies possess high development potential. This paper provides a decision-making method for companies to decide mergers and acquisitions portfolio.

There are abundant travel resources in Taiwan, and it's convenient for both domestic and foreign tourists to travel in Taiwan. Most travel service providers sell their products through travel agents. Currently, travel industry in Taiwan commonly faces the challenges of the small market and excessive supply. In response, travel service companies usually hold promotional campaigns, and service quality is sometimes subsequently compromised. Merger and acquisition between companies may reduce the supply, and prevent vicious price war between companies. However, deciding suitable mergers and acquisitions portfolio becomes management's new problem. High-efficiency mergers and acquisitions increases company productivity, and unsuitable mergers and acquisitions portfolio only increase scale without increasing efficiency. This paper adopts data envelopment analysis (DEA) to evaluate company performance after mergers and acquisitions with the perspective of productivity. Objectives of analysis include Taiwan listed travel service companies. The research method is a two-stage DEA, including evaluation of profitability and marketability. Furthermore, this paper uses Malmquist index to evaluate company performance variation with cross-period. Analysis results are used to understand mergers and acquisitions portfolio that has development potentials. The result shows that mergers and acquisitions between Lion travel Service Company and other companies possess high development potential. This paper provides a decision-making method for companies to decide mergers and acquisitions portfolio.