以灰關聯評比夜市美學之研究

Critique of Night Market Aesthetics by Gray Relational Analysis

夜市為台灣的特色文化之一，現今已有不少與夜市相關的研究，但大多數皆是從夜市文化、美食或發展方面著手，鮮少有研究是從美學的觀點出發去探討夜市，故本研究欲針對夜市美學進行探討，從五種感官的經驗比較結合夜市的意象即為本研究所述之夜市美學。本研究透過灰色系統理論中的灰關聯分析加以評比，並依照順序之排列來斷定其優劣。針對北部七大知名夜市進行評分，並以有去過夜市消費的顧客作為受訪對象，有效問卷共121份，研究結果顯示夜市在五種不同感官的美學構面上呈現不同的排序。本研究根據研究結果提出相關的建議，期望能夠給予政府相關單位及夜市經營業者另一種商業模式之思維，進而協助夜市相關業者建構無形的競爭優勢。另外，在學術方面也能開創夜市美學之研究領域。 The night market is one of Taiwan's characteristic cultures. Nowadays, there are many studies related to the night market, but most of them start from the night market culture, food or development. Few studies are from the aesthetic point of view to explore the night market. This study is intended to explore the aesthetics of the night market. The experience of the five senses combined with the image of the night market is the night market aesthetics described in this study. This study is evaluated by the grey relational analysis in the grey system theory, and judges its advantages and disadvantages through the arrangement of the order. The study scores seven well-known night markets in the north, and adopt the customers who have consumed in the night market as the respondents. The total number of valid questionnaires was 121. The results showed that the night market presented different rankings on the aesthetics of the five different senses.Based on the research results, this study puts forward relevant suggestions and hopes to give the relevant government units and night market operators another way of thinking about business models, and then assist the night market related operators to construct intangible competitive advantages. In addition, academic research can also open up the research field of night market aesthetics.

The night market is one of Taiwan's characteristic cultures. Nowadays, there are many studies related to the night market, but most of them start from the night market culture, food or development. Few studies are from the aesthetic point of view to explore the night market. This study is intended to explore the aesthetics of the night market. The experience of the five senses combined with the image of the night market is the night market aesthetics described in this study. This study is evaluated by the grey relational analysis in the grey system theory, and judges its advantages and disadvantages through the arrangement of the order. The study scores seven well-known night markets in the north, and adopt the customers who have consumed in the night market as the respondents. The total number of valid questionnaires was 121. The results showed that the night market presented different rankings on the aesthetics of the five different senses.Based on the research results, this study puts forward relevant suggestions and hopes to give the relevant government units and night market operators another way of thinking about business models, and then assist the night market related operators to construct intangible competitive advantages. In addition, academic research can also open up the research field of night market aesthetics.