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觀光與休閒管理期刊
Journal of Tourism and Leisure Management |
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| 201412 (2:2期)期所有篇 |
- 住宿產業之商務旅館服務品質與顧客滿意度關係之研究 The Relationship Study of Service Quality and Customer Satisfaction- A Case of the Business Hotel in Hospitality Industry
- 從網路購物行為光譜建構口碑行銷 To Build Word of Mouth Marketing from On-line Shopping Behavior Spectrum
- 台灣觀光類股財務績效、股東權益與高階薪酬之整合分析 Integrated Analysis of Financial Performance, ROE and the Remuneration of Top Managers: A Case Study of Taiwan's Tourism Industry
- 網路成癮與學習成就關係之研究──以冒險遊憩中介變項 The Study on the Relationship between Internet Addiction and Learning Achievement – The Mediating Variable of Adventure Recreation
- 餐旅觀光科系學生人格特質、情緒智力與幸福感之關係研究 The Relationship of Personality Trait, Emotional Intelligence (EI) and Well-being among Hospitality and Tourism Students
- 連鎖餐廳品牌個性對顧客滿意度之影響──以消費者生活型態為干擾變數 A Study on Exploring Relationship between Brand Personality and Customer Satisfaction – Lifestyle as the Moderator
- 探討熟齡族群對溫泉旅館旅遊之關鍵品質要素 Investigate the Critical Factors of Quality for Mature Traveler on Hot Spring Hotels
- 教學環境對國小學生休閒教育學習成效之影響──以「民眾生活休閒活動課程」為例 The Effects of Teaching Environments on Elementary School Student’s Academic Achievement in Social “Leisure Life Activity Curriculum”
- 旅遊行程規劃與設計群體知識創造模型：知識螺旋理論之觀點 Collaborative Knowledge-Creation Model of Itinerary Programming: Knowledge Spiral View
- 休閒運動對國小高年級學童體適能之影響──以樂趣化跳繩運動為例 The Effects of Recreational Sport on Ealth-related Fitness of Elementary Higher Grades Students－an Example of Interesting Rope Skipping activity
- 以環境、過程、結果為構面探討醫療院所門診服務品質之研究──以南部某私立區域醫院為例 The Research of Service Quality of Outpatient Department in Hospital by Environment, Process and result as structure – Example as Area Hospital in Southern Taiwan
- 顧客滿意度、服務品質及外在因素對消費者再宿意願之探討──以寶來地區觀光溫泉旅館為例 The Influences of Customer Satisfaction, Service Quality and External Factor on Tourist Revisit Intention
- 休閒遊憩旅次運具選擇行為 Mode Choice on Recreation Trips
- 體驗行銷應用在推廣自行車運動之效益初探 The Exploration of Experiential Marketing on the Promotion of Cycling Sport
- 影響線上遊戲玩家沈浸與價值共創因素之研究 A Study on the Factors Influencing Online Game Players’ Immersing and Value Co-Creating
- 旅遊部落格之資訊品質、實用價值、享樂價值對網路口碑之影響──以不同網路成癮類型為干擾 The Affection of Travel Blogs’ Information Quality, Utilitarian Value, and Hedonic Value on Electronic Word-of-Mouth, Considering the Moderating Effects of Various Types of Internet Addiction
- 日本來台旅客對觀光旅館住宿需求預測之研究 The Study of the Tourist Hotel Accommodation Demand Forecasting for Tourist of Japan
- 加盟店新進人員之教育訓練問題──以真鍋咖啡為例 New Employee Orientation for Franchise Stores: A Case Study of ZhenQuo Café
- 線上促銷策略對價值共創之影響 The Influence of Online Promotion Strategy on Value Co-Creation
- 遊客旅遊經驗口碑推薦動機與資訊內容之研究──以來台大陸交流生為例 Exploring Tourists’ Word-of-Mouth Behavior: The Case of Chinese Exchange Students in Taiwan
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