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觀光與休閒管理期刊
Journal of Tourism and Leisure Management |
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| 201410 (2:特刊期)期所有篇 |
- 品牌知名度與價格折扣對團體套裝旅遊產品評估之影響 Effects of Brand Awareness and Price Discounts on the Consumers’ Evaluations of Group Package Tours
- 植基於PZB與Kano模式探討運動慢跑鞋顧客滿意度之研究 A Study of the Customer Satisfaction of the Sports Jogging Shoes Based on the PZB and Kano Model
- 台灣地區觀光旅館之營運績效採礦研究 Data Mining of Operation Performance of Tourist Hotels in Taiwan
- 寵物保險購買動機與購買意願之研究 A Study on the Purchase Motivation and Purchase Intention for Pet Insurance
- 銀髮族海外旅遊安全需求 The Need of Safety for Seniors Traveling Overseas
- 休閒旅館行銷策略規劃──以南投縣魚池鄉D休閒旅館為例 A Study of Strategic Marketing of Resort Hotel： A Case Study of D Resort Hotel in Yuchih Township, Nantou County
- 計程車運輸整合服務與再教育之研究 Study for Integrating and Reeducation of Taxi
- 運用社會學想像與人物描繪法進行市場導向新產品開發──以入境旅遊產品為例 Sociological Imagination and Persona to Market Orientation of New Products Development ― A Case Study of Inbound Tourism Products
- 美國籃球聯盟比賽勝負之關鍵因素採礦研究 Data Mining to Explore the Key Performance Factors in the National Basketball Association
- 知名度、顧客滿意度與顧客忠誠度影響之探討──以京站時尚廣場及新光三越站前店為例 Explore the Relationship among the Brand Awareness, Customer Satisfaction and Customer Loyalty -A Case Study on the Q Square and Shin Kong Mitsukoshi
- 閒置空間再利用經營策略之研究──以璞石藝術文化館為例 The Study on Reuse of a Vacant Space and Management Strategy – A Case Study of Pu Shi Art and Culture Museum of Hualien County
- 田口方法在牛軋糖最適製程設計之探討 Taguchi Methods to Make the Nougat Optimal Process Design
- 從詮釋現象觀點中探討飯店經理人對職能發展之主體經驗 Hotel Managers Draw on Hermeneutic Interviews for Inter-Subjective Experience of Competency
- 應用灰色理論預測台灣遊覽車乘載人次之研究 Using Grey Theory to Forecast the Study of Tour Bus Passengers in Taiwan
- 基於模糊AHP理論的C-YU圖書館服務品質評價 Evaluation on Service Quality of C-YU Library Based on Fuzzy AHP Theory
- 土城地區國小學童休閒參與之研究 Study on the Elementary Schoolchildren Participate in the Leisure Activity Situation
- 意見氣候如何影響夜市觀光客之購買意圖──以產品種類與主觀規範為調節效果 How Opinion Climate Affects Night Market Tourists’ Purchase Intention - The Moderating Effects of Product Type and Subjective Norm
- Kano模式應用於伴手禮品質改善策略之研究 A Study of an Application of Kano Model upon Souvenirs for Quality Improvement
- 國內不同運動項目對幸福感之探討分析 An Analysis of Well-being Studies in the Field of Sports
- 運用田口方法降低產品不滿意度──以爆米香為例 Taguchi Method to Reduce the Product Dissatisfaction - For Example with Rice Krispies
- 高雄市消費者對有機咖啡的願付價格之探討 A Study of Kaohsiung Consumers of Willingness to Pay for Organic Coffee
- 以敘說故事觀點探討策略與商業模式間關係之研究 A Preliminary Study of the Relationship between Strategy and Business Model from the perspective of Narrative Story
- 基於熵權的修正理想解之咖啡店選擇模型 A Model Based on Entropy Weight and Modified TOPSIS for Coffee Industry Selection
- A*路徑搜尋演算法運用於3D虛擬隊形分列式系統之研究 3D Virtual Formation March-Past with A*Pathfinding Algorithm
- 國際觀光飯店員工角色衝突與工作滿意度之研究 The Relationship between Role Conflict and Job Satisfaction of International Tourist Hotel Employees
- 應用IPA模式分析國內休閒住宅品質 An Application of Importance Performance Analysis Model to Analyze Second Home Quality in Taiwan
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