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臺大管理論叢
NTU Management Review |
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| 201312 (24:1期)期所有篇 |
- 董監事責任險、債務契約與盈餘保守性 Directors' and Officers' Liability Insurance, Debt ontracting, and Earnings Conservatism
- 台股外資分析師報告預測目標價之正確性與影響因素分析 Target Price Accuracy in Foreign Analysts' Reports for Taiwan Stocks
- 專業影評之發行商偏誤及影評方向對消費者影評接受度之影響：以消費者－發行商認同為干擾因素 Impact of Professional Critics' Distributor Bias and Critic Valence on Consumers' Acceptance of their Reviews: Moderating Effect of Consumer–Distributor Identification
- 吃硬不吃軟：觸覺資訊對消費者品質預期與折價券使用意圖之影響 Influences of Haptic Information on Consumers' Quality Expectations and Coupon Redemption Intentions
- 消費者認知基礎之企業綠品牌形象衡量模式發展 A Consumer-Cognition-Based Measurement Model of Corporate Green Brand Image
- 不同型式改良產品之顧客選擇行為 Consumer Choices for Various Types of Enhanced Products
- 情緒發洩、報復與利他：服務失誤後之線上負面口碑 Emotional Episode, Retaliation and Altruism: Negative Online Word-of- Mouths after Service Failure
- 調節焦點對消費者從眾行為影響 The Effect of Regulatory Focus on Conformity Behavior
- 成立專屬保險公司對企業長期績效的影響 The Impact on the Company's Long Term Performance With the Establishment of Captive Insurance Company
- 新產品延期上市與競爭者反應強度關係之研究 Determinants of Magnitude of a Competitor's Reaction to a New Product Introduction Delay
- 稅法不確定對營利事業短漏報所得之影響：台灣之實證 The Influence of Uncertain Tax Positions on Tax Compliance: Considering Taiwan's Business Income Tax
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