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管理評論
Management Review |
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| 200604 (25:2期)期所有篇 |
- 連鎖加盟體系知識創造影響因素之實證研究——雙重鑲嵌觀點 An Empirical Study on the Determinants of Knowledge Creation in the Chain and Franchising System – A Dual Embeddedness Perspective
- 市場導向、關係行銷能力與顧客知識管理能力對企業資本之影響 The Effects of Market Orientation, Relationship Marketing Capabilities and Customer Knowledge Managerial Capabilities on Enterprise Capital
- 亞洲金融危機期間股票市場的蔓延效果 Contagion Effects in Stock Markets during the Asian Financial Crisis
- 資訊電子業合作之關係風險與管理控制 Relational Risks and Control Mechanisms in Cooperation: A Study of the Information Technology Firms
- 消費者個人因素與訊息特性對電子郵件反應行為之影響 The Effects of Personal Factors and Message Characteristics on Consumers’ Responses to E-Mail
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