緣情喻說山寨事 The Emotional Power of Tropes in Shan-Zhai
壽險業通路與產品策略對財務績效之影響 The Impact of Channel and Product Strategy on Financial Performance in the Life Insurance Industry
融洽關係、關係前因與關係品質之研究－－以民宿業為例 Antecedents and Consequences of Customer-Employee Rapport: An Empirical Investigation of Bed and Breakfast (B&B) Accommodations in Taiwan
沉沒成本水準與內外控人格對繼續投資的意願之影響：風險知覺的中介效果 The Impact of Level of Sunk Cost and Locus of Control on the Willingness to Continue Investment: Mediated Effect of Risk Perception
