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企業管理學報
Journal of Business Administration |
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| 201209 (94期)期所有篇 |
- 服務導向、信任與服務承諾、服務績效關聯性之探討 A Study on the Relationship between Service Orientation, Trust, Service Commitment, and Service Performance
- 探討銀行客服銷售人員與顧客購買意圖之關聯性——在消費金融與財富管理商品之比較 A Study on the Relationship between Call Center Sales Staff and Customer Purchase Intention─the Comparison of Consumer Financial Products and Wealth Management Products
- 企業社會責任對消費者購買意願影響之研究——品牌依附及品牌形象之中介效果 The Effects of Corporate Social Responsibility on Purchase Intention: The Mediating Effects of Brand Attachment and Brand Image
- 廣告主對關鍵字廣告科技接受度之研究 A Study of the Technology Acceptance of Keyword Advertising to the Advertisers
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