This study examines firms’ strategic choices between active and passive ownership in a Cournot duopoly with cross-shareholdings. Under passive ownership, the acquiring firm receives only financial returns, whereas under active ownership, it also exerts partial control over the rival’s decisions at the cost of monitoring. Assuming symmetric cross-holdings and monitoring costs, we derive the following results. For a given monitoring cost, the equilibrium shifts from passive to active ownership and back to passive ownership as the degree of cross-ownership increases. Greater cross-ownership can enhance welfare, revealing a nuanced relationship between ownership structure and social welfare. We extend the analysis by relaxing the symmetry assumptions.