國際學生來臺就學動機探討

Exploring the Motivations of International Students to Study in Taiwan

擴大招收境外學生是臺灣高等教育的重要政策。經政府與各校努力，來臺就學的境外學生人數逐年增長。境外學生赴臺就學動機可反映出臺灣發展國際教育的競爭優勢，有助於推展國際教育及未來更有效的政策制定。本研究訪談10位2025年在臺就讀全英語學程（EMI）的國際學生，探討其選擇來臺就學的主要因素。研究發現，親友推薦仍是國際學生得知臺灣留學機會的最重要管道，留學費用是臺灣吸引國際學生的最大誘因，其次是華語學習與曾在臺的正面經驗。因此，除提供經濟支持外，華語課程的增設、品質的提升、短期交流交換或學分班的推廣，亦應為未來招生策略的重點。國際生多有長期留臺的打算，創造友善的就業環境及產業的國際化將能為臺灣吸引更多國際人才及補足勞動缺口。臺灣對不同種族的包容性、社會安全及自由、以及文化地理相近度則為未來對不同區域招生時的重要策略。網路宣介不足則亟需改進，由國際生主動宣介可更增加影響力。

Expanding international student enrollment is a key policy goal for Taiwan’s higher education system. With government and university efforts, the number of international students has steadily grown. The motivations behind these students’decisions to study in Taiwan reflect the nation’s competitive advantages in international education and can inform the development of more effective recruitment and support policies. This study explores the primary factors influencing international students' choice to study in Taiwan, based on interviews with ten students enrolled in English-Medium Instruction (EMI) programs in 2025. Findings show that word-of-mouth remains the most influential information source. The affordable cost of education is cited as the strongest pull factor, followed by the opportunity to learn Mandarin and previous positive experiences in Taiwan. Consequently, recruitment strategies should not only include financial support but also expand Mandarin courses and promote short-term exchange and credit-bearing programs. Many students plan to stay long-term, making it important to create a welcoming work environment and advance industry internationalization to attract global talent and address labor shortages. Furthermore, Taiwan’s ethnic inclusiveness, social safety and freedom, and regional proximity should be emphasized in region-specific outreach. Finally, stronger online promotion and student-led outreach are urgently needed to boost Taiwan’s appeal.