舊媒體與新媒體結合之研究──以城邦集團PChome雜誌與T客邦為例

A Research on the Integration of Old Media and New Media -A Case study on the PChome magazine and Techbang of Cite Media Holding Group

本研究旨在探討國內舊媒體與新媒體的發展及融合。本研究透過邦集團旗下的PChome 與T 客邦作為範本，探討其如何從舊媒體發展到新媒體並加以融合，而後進行文獻資料整理與分析，再利用全方位的統整進行研究及分析城邦從過去到現在對於新舊媒體融合的實際案例。根據分析內容，本研究發現新舊媒體之融合必然是現代趨勢，但如何在舊媒體與新媒體發展之間維持平衡還有待調整。本研究可供國內新舊媒體融合之相關研究為參考。

This research aims to explore the development andintegration of old media and new media in Taiwan. Thisresearch uses the PChome and the Techbang under theCite Media Holding Group as a model to explore how theydeveloped from old media to new media and integrated them.This research is based on the organization and analyzation ofthe literature review and data collection. The cased study showsthe PChome’s integration of old and new media from thepast to the present. According to the content of the analysis,this research finds that the fusion of old and new media willbe a future trend, but how to maintain a balance between thedevelopment of old and new media needs to be adjusted. Thisresearch can be used as a reference for related researches on theintegration of new and old media in Taiwan.