運用評價構造法，探討幽默性插畫之魅力因子研究

An EGM-based Study on theAttractiveness Factors behindHumorous Illustrations

網路社群平台興起逐漸已成為現代生活中不可或缺的一部分，為了提高網路的娛樂性與生活消遣，近年來出現愈多網路插畫家圖文創作，漸而取代繁雜冗長文字，淺顯易懂傳達插畫家幽默想法，本研究運用魅力工學評價構造法探討幽默性插畫之魅力因子吸引人的特質，利用深度訪談法製作評價構造圖，研究結果發現構成幽默性插畫主要是內容、畫風、文字及色彩等魅力因子產生，可提供網路圖文創作參考依據。

Social networking services have become part ofour quotidian existence nowadays. To render the Internetmore entertaining and enjoyable, an increasing number ofInternet artists have created many humorous illustrationsin recent years. These illustrations not only convey theircreators’ sense of humor in an intelligible fashion, butalso gradually replace complicated and lengthy texts.Applying the evaluation grid method （EGM） fromthe Miryoku engineering, this study seeks to investigatethe attractiveness factors behind humorous illustrations.According to the evaluation grid produced via in-depthinterviews, this study identified that these attractivenessfactors include content, style, text, and color, which mayserve as a practical reference for the creation of onlinegraphic texts.