探討科技準備度對使用態度與行為意圖之調節效果──以餐飲平台foodpanda為例 The mediator effects of technology readiness on the relationship between use attitude and behavior intention: A study on delivery platform foodpanda
俱樂部會員轉換意圖──利益交換實證模式 Benefit Exchange Effects on Customer Switching Intentions of Membership-based Service
「偽出國」知覺旅遊風險影響預防行為之探討 A Study on the Perceived Tourism Risks and Preventive Behaviors of Chinese People of "Pretending to Go Abroad"
電話亭KTV之消費價值研究──以小確幸知覺與極大化程度為調節效用 The Consumption Value Research of the Telephone Booth KTV–Using Small Happiness and Maximization as Moderate Variables
觀光夜市消費者重遊意願影響之研究──以台北市為例 A Study on the Influence of Consumers' Intention to Revisit in Tourist Night Markets-Taking Taipei City as an Example
慢性病患者休閒活動參與效益之研究 Study on the relationship between participation in leisure activities benefits of patients with chronic diseases
美食網紅之代言溝通效果 Effects of Internet Celebrity on Communication
應用IPA模式探討光明商圈餐飲業服務品質、顧客滿意度與忠誠度之研究──以E公司為例 Applying the Importance-Performance Analysis (IPA) Model to Explore the Service Quality, Customer Satisfaction and Customer Loyalty of Restaurants in Kuang-Ming Commercial District-A Case Study on“E Restaurant”
共享平台APP的介面有用性、介面易用性與黏著度對再使用意願的影響 The Effect of Interfact Usefulness, Interfact Ease of Use and Stickiness on Reuse Intention of Sharing Platform APP
