共享平台APP的介面有用性、介面易用性與黏著度對再使用意願的影響

The Effect of Interfact Usefulness, Interfact Ease of Use and Stickiness on Reuse Intention of Sharing Platform APP

近年來隨著科技網路的蓬勃發展，市場上陸續推出許多共享平台APP系統軟體，其快速又簡單的操作模式以及能迅速媒合的功能深受大眾喜愛，這也成為很多人日常生活中不可或缺的一部份，如：Youbike、Uber及iRent等共享平台APP。過去研究顯示，即便共享平台APP非常多樣化，但其系統軟體的介面有用性與介面易用性以及黏著度都會影響到使用者是否有意願繼續使用共享平台APP。因此，本研究透過問卷調查的方式以瞭解共享平台APP的使用者其對於介面有用性與介面易用性的感受，及其如何透過黏著度影響再使用意願；亦即探討共享平台APP的介面有用性、易用性與黏著度對再使用意願的影響。本研究以有使用過共享平台APP的使用者作為研究對象，共計發放230份調查問卷，刪除漏答者與無效問卷等樣本後，共計回收有效之問卷為208份，有效問卷回收率為90.43％。本研究針對回收之208份有效問卷進行敘述性統計分析、相關分析、因素分析、信度分析及廻歸分析等。研究結果顯示：(1)共享平台APP之介面有用性會正向影響使用者再使用意願；(2)共享平台APP之介面易用性會正向影響使用者再使用意願；(3)黏著度會正向影響使用者再使用意願；(4)黏著度會增強介面有用性對再使用意願的正向關係；(5)黏著度會增強介面易用性對再使用意願的正向關係；本研究依據研究結果提出管理意涵及後續研究建議。

The rapid advancements in technologies and the Internet over the recent years have engendered the development of various applications on the market as a sharing platform APP. Quick and easy navigation in such sharing platform APP and the fast matchmaking they facilitate are well received by the public, making these applications an indispensable part of many people’s daily life. Some examples of such sharing platform APP are Youbike, Uber, and iRent. Past research has shown that despite the diversity of these sharing platform APP, the interfact usefulness and interfact ease of use the user’s stickiness to the applications all affect the user’s reuse intention. This study conducted a questionnaire survey to understand the sharing platform APP users’interfact usefulness and interfact ease of use the application user interface and how the level of stickiness affect their intention to reuse the applications. A total of 230 questionnaires were administered and 208 valid questionnaires were returned, for a valid response rate of 90.43%. This study Descriptive Statistics, Correlation analysis, Factor Analysis, Reliability Analysis and Hierarchical Regression on the 208 valid questionnaires collected. The empirical results are as follows: (1) interfact usefulness has a significant positive impact on the reuse intention; (2) interfact ease of use has a significant positive impact on the reuse intention; (3) stickiness have significant positive impact on the reuse intention; (4) stickiness will increase interfact usefulness on the reuse intention between positive correlation; (5) stickiness will increase interfact ease of use on the reuse intention between positive correlation. According to these results, managerial implications and suggestions for future studies were proposed.