「偽出國」知覺旅遊風險影響預防行為之探討

A Study on the Perceived Tourism Risks and Preventive Behaviors of Chinese People of "Pretending to Go Abroad"

疾病成為影響旅客旅行決策之關鍵因素，2020年初COVID-19的流行迅速擴散至全球多國，對全球的經濟造成了重大破壞和威脅，造成全球旅遊活動急凍，為避免擴大感染，各國限制出入境，對航空業而言，無疑雪上加霜，更是直接地影響國人出國旅遊的意願。本研究以知覺風險、健康信念及預防態度與行為組成研究架構，探討COVID-19流行期間，國人在有風險的情形下，搭乘國內航班前往旅行之行為，另外為了避免染疫，採取預防行為之措施，皆為本研究重點之所在。COVID-19於2020年1月起爆發，至同年6月國內疫情趨緩後，國旅大爆發，因此本研究鎖定之受測試對象為去年6月至今年3月止，有搭乘國內航空進行旅遊之本國籍旅客，研究成果可供航空業作為實務參考。

In December 2019, a cluster of unexplained pneumonia infections was found in Wuhan, Hubei, China. In order to avoid the expansion of the infection, countries restricted entry and exit, which undoubtedly aggravated the situation for the airline industry and directly affected people's willingness to travel abroad. In 2003, SARS ravaged Taiwan and hit the tourism industry hard, but later, due to the excellent epidemic prevention, WHO lifted the travel alert for Taiwan, and the tourism boom gradually revived. The risk of traveling during the epidemic has doubled compared to the usual rate. This research uses perceived risk, health belief, preventive behaviors as a framework to examine whether travelers are willing to travel on domestic flights under risky conditions and whether they will take preventions to avoid infection during the COVID-19 epidemic. Therefore, the target population for this study was domestic travelers who traveled on domestic airlines from June of last year to March of this year. All instruments in this questionnaire are based on foreign theoretical constructs and have been validated in most studies.