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臺大管理論叢
NTU Management Review |
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| 200904 (19:特刊期)期所有篇 |
- 服務屬性、等待發生時點和音樂屬性對消費者等待時間知覺的影響 The effects of Service Attribute, the Delays at Different Phases of a Service Delivery and Music Attribute on the Perceived Waiting Time
- 自我參照廣告中的情感、經驗訴求與論點品質對廣告效果之影響 The Impact of Emotion, Experience Appeal and Argument Quality on Advertising of Self-referencing
- 需求彈性與不確定性對品牌延伸決策之影響：實質選擇權法 The Impacts of Demand Elasticity and Uncertainty on the Decisions for the Brand Extension: A Real Options Approach
- 贈品促銷深度對贈品組合評價影響之研究 The Influence of Gift Promotion Depth on Evaluation of Gift Bundle
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