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東吳經濟商學學報
Soochow Journal of Economics and Business |
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| 200803 (60期)期所有篇 |
- 顧客關係傾向與關係品質之探討－－以科技介入與涉入程度為干擾變項 A Study on Customer Relationship Proneness and Relationship Quality: Both Technology Infusion and Consumer Service Involvement as Moderators
- 公平知覺對顧客忠誠的影響－－中介變數的角色 The Effects of Perceived Fairness to Customer Loyalty:The Role of Intervening Variables
- 文化主題商品體驗行銷效果之研究 Exploring Effects of Experiential Marketing on Cultural-Theme Products
- 服務失誤、服務補救、工作滿意、組織承諾與處理反應關係之研究－－服務端觀點 The Relationships among Service Error, Service Recovery, Job Satisfaction, Organizational Commitment and Coping Response
- 專案經理關係行銷與服務品質知覺、顧客忠誠度之關聯探討 A Study of the Associations among Relationship Marketing, Customers’ Perception of Service Quality and Loyalty
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