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管理評論
Management Review |
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| 200401 (23:1期)期所有篇 |
- 從性別差異與產品態度確定性高低來探討廣告框架效果 When Are Consumers Less Susceptible to Ad FramingEffects?The Moderating Effects of Gender and Product AttitudeUncertainty
- 服務氣候對服務導向公民行為之影響歷程探討——心理授權與角色界定之中介模式 The Impacts of Service Climate on Service-Oriented Citizenship Behavior –The Mediating Roles of Psychological Empowerment and Role Definition
- 買賣價差之分解——TAIFEX與SGX——DT之比較 Decomposition of Bid-Ask Spreads—the Comparison of TAIFEX and SGX-DT
- 1990年代臺灣製造業受雇勞動力品質指標變化趨勢分析 The Trend and the Changes of Labor Quality Index for Taiwan's Manufacturing Industry: 1990-1999
- 市場導向、組織學習、組織創新與組織績效間關係之研究：以科學園區資訊電子產業為例 How Organizational Learning and Organizational Innovations Mediate Market Orientation and Organizational Performance: An Empirical Study of the Information Technology Industry in Scientific Industry Parks
- 臺商對大陸投資事業之行銷知識移轉研究 The Transfer of the Marketing Knowledge to China Subsidiaries of Taiwanese Enterprises
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