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商略學報
International Journal of Commerce and Strategy |
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| 201812 (10:4期)期所有篇 |
- 台灣管理教育與管理研究的現況與展望 The Recent Development and Further Perspectives of Management Education and Management Research in Taiwan
- 恐怖電影推廣策略之預告呈現元素與保護框架對觀眾情緒與觀影意願之影響 Effects of Trailer Elements and Protective Frames of Horror Film Promotion Strategies on Audiences’ Emotions and Intention to Watch the Films
- 探討遴選外勞仲介公司之關鍵因素與決策偏好—以台灣製造業為例 On the Key Factors and Decision Preferences in Selecting Foreign Workers Induction Agencies — Cases of Taiwan Manufacturing Industry
- 探討環保旅館在台灣之存活策略：市場定位與創新 Survival Strategy of Taiwanese Green Hotels: Market Positioning and Innovation
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