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企業管理學報
Journal of Business Administration |
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| 201212 (95期)期所有篇 |
- 接近或遠離參考產品？以產品熟悉度與產品知識為干擾變數 Approach the Reference Product or Against It? The Moderating Roles of Product Familiarity and Product Knowledge
- 服務接觸中顧客公民行為之概念與衡量發展 Concept and Measurement Development of Customer Citizenship Behavior in Service Encounters
- 社群網站特性與使用者忠誠度、持續參與意圖之關係 Relationships among Community Characteristics, Loyalty, and Continuance Intention of Community Users : An Empirical Study of Brand Fan Page Community on Facebook
- 價值低估與股票購回宣告後長期績效——資料包絡分析法之應用 Undervaluation and the Long-term Performance after Share Repurchase Announcement - An Application of DEA
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