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商管科技季刊
Commerce & Management Quarterly |
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| 200812 (9:4期)期所有篇 |
- 多向度幽默感對自尊、工作倦怠與工作滿足之影響——以第一線服務人員為例 THE EFFECTS OF MULTIDIMENSIONAL SENSE OF HUMOR ON SELF-ESTEEM, BURNOUT, AND JOB SATISFACTION – AN EXAMPLE OF FRONTLINE WORKERS
- 應用平衡計分卡觀點建立網路行銷績效評估指標與關係模式——以旅行社為例 THE PERFORMANCE EVALUATION INDICATORS AND RELATIONSHIP MODEL OF INTERNET MARKETING BASED BALANCED ON SCORECARD – A STUDY OF TRAVEL AGENCY
- 品牌工作的探索——經理人心智模式之觀點 THE EXPLORATION OF BRANDING WORK AMONG MANAGERS: A PERSPECTIVE FROM MENTAL MODELS
- 籌備期的職能分析與訓練規劃之個案研究——以某流通服務業為例 A CASE STUDY OF COMPETENCE ANALYSIS AND TRAINING PROGRAM IN THE PREPARATORY PHASE－THE EXAMPLE OF DISTRIBUTION SERVICE INDUSTRY
- 我國學研機構技轉單位與技轉人員之發展概況 EXPLORING THE DEVELOPMENT OF THE ORGANIZATIONS AND STAFFS OF TECHNOLOGY TRANSFER IN THE UNIVERSITIES AND R&D INSTITUTIONS OF TAIWAN
- 臺灣股市外資之投資行為 THE INVESTMENT BEHAVIOR OF FOREIGN INVESTORS IN THE TAIWAN STOCK MARKET
- 服務品質與行為意向間的中介模型研究——以行動加值服務為例 TEST OF A MEDIATING MODEL LINKING SERVICE QUALITY AND BEHAVIOR INTENTION ─ THE CASE OF MOBILE VALUE-ADDED SERVICES
- 華人關係的影響因素——大陸臺商的實證研究 THE ANTECEDENTS OF GUANXI－AN EMPIRICAL STUDY OF TAIWANESE FIRMS IN MAINLANDCHINA
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