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餐旅暨觀光
Journal of Hospitality and Tourism |
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| 202212 (19:2期)期所有篇 |
- 顧客對連鎖咖啡品牌愛慕因素探討：以路易莎咖啡為例 Exploring the Factors in Customer Brand Love toward a Branded Coffee Chain: A Case Study of Louisa Coffee
- 多感官體驗設計與顧客長期記憶及忠誠度關係之研究 Understanding the Effect of Multisensory Experience on Customer Memory and Loyalty
- 開放式創新推動者在轉型旅遊業中的管理角色：以農業旅遊為例 Managerial Roles of Open Innovation Promoters in the Transformation of Tourism Industry: Evidence from Agritourism
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