「為何而來？」：家長選擇營隊之消費決策研究──以國立科學工藝博物館為例 Why Join? : Parents' Consumption Decision-Making on Summer Camp — By the Case of National Science and Technology Museum
運用博物館行銷企業的歷史觀察 A Study of Museum as An Application to Market Enterprise
平面媒體報導2010年世界博覽會之行銷傳播概念探討──以《az TRAVEL》為例 Marketing Communication Concepts in the Print Media Reports Regarding the 2010 World Expo: Using “az TRAVEL” as an Example
以情緒勞務為中介變項探討博物館志工知覺組織支持與服務導向組織公民行為之關係研究 A Study of Museum Voluntary Workers' Perceived Organizational Support and Service-Oriented Organizational Behavior—Emotional Labor as a Mediator
國立海洋生物博物館的網路行銷研究 Internet Marketing Research in National Museum of Marine Biology and Aquarium (NMMBA)
博物館委外與自營商店之競合策略──以國立科學工藝博物館為例 The Co-opetition Strategy Between Outsourcing and Directly-managed Museum Shops: A Case Study of the National Science and Technology Museum
博物館自策特展行銷之探討：以「咖啡世界特展」為例 Marketing of Museum Self-curated Exhibitions : A Case Study of Coffee World Exhibition
