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電子商務研究 Electronic Commerce Studies |
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201506 (13:2期)期所有篇 |
- 網購退貨:顧客服務構面、產品構面、安全構面、退貨機率 Reasons of Returning Goods for Online Shopping
- 正負面網路口碑對購買意願之影響:探討產品特性與產品涉入之調節效果 The Impact of The Positive and Negative E-WOM on Consumers’ Purchase Intention: The Moderation Effect of the Product Type and Product Involvement
- 網頁讀者的情感辨識 Recognizing Viewers’ Affective States from Web Articles
- 以馬斯洛需求層級理論探討智慧型手機使用者需求重要性之研究 Prioritizing Content of Needs in Smartphone Users: Using the Theory of Maslow’s Hierarchy of Needs
- 從網路犯罪觀點探討虛擬社群之網路人際行為與互動安全因素 Research on Network Interactive Behaviors and Security Decision Factors of Internet Villagers in Virtual Communities Based on Criminology Theories
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