以馬斯洛需求層級理論探討智慧型手機使用者需求重要性之研究

Prioritizing Content of Needs in Smartphone Users: Using the Theory of Maslow’s Hierarchy of Needs

智慧型手機為現代人普遍使用，其相關功能提供使用者很大的便利性，並有助於人際網絡的建構。本研究以馬斯洛（Maslow）需求層級理論為基礎，探討智慧型手機使用者需求內容的重要性，並進一步比較性別差異。本研究先以馬斯洛需求層級內容相關文獻發展需求層級價購的項目，並且以層級分析法來分析資料。以立意抽樣回收問卷後使用SPSS進行項目分析、AHP之權重分析、信效度分析。結果顯示，前五重要之需求依序為生理、社會、知識、安全及美的需求；而性別差異則集中在安全、知識及美的需求。根據研究結果之需求重要性排序，在結論處提出可能之理由。綜上所述，本研究根據研究結果針對手機相關業者，包括電信業者、APP程式開發商等給予建議。

Nowadays, smartphones has been widely used. Obviously, the functionalities of smartphones are helpful for constructing social network and bring convenience to users. It is essential for phone users to understand what kind of content needs could be satisfied and which need is the most important when using the smartphone. The purpose of this study is to develop the content needs based on Maslow's theory, prioritizing these needs in smartphone users and the gender differences among these needs. This study adopts Analytic Hierarchy Process Method to analyze data. The researcher chose purposive sampling. The questionnaires were further analyzed by the SPSS for item analysis, reliability, validity and its AHP weighted average. The results showed that physiological needs, social needs, cognitive needs, safety needs and aesthetic needs are considered more important by the smartphone users. Also, there are gender differences found in safety needs, cognitive needs and aesthetic needs. The study provides reasons according to the results. The results of this study are expected to provide some academic and smartphone related businesses some suggestions.