This study investigates the incentives for environmental corporate social responsibility (ECSR) for a vertically integrated firm and a purely downstream firm in the production of final goods, where environmental pollution is generated in a vertically related market. The dominant strategy of a vertically integrated firm is to not undertake ECSR. When the marginal polluting intensity of output is relatively small, the independent downstream firm also chooses not to undertake ECSR, resulting in an equilibrium in which neither firm engages in ECSR. However, when the marginal polluting intensity of output is relatively large, the independent downstream firm chooses to undertake ECSR, leading to an equilibrium characterized by asymmetric, mixed ECSR outcomes. These findings remain robust irrespective of the existence of governmental environmental interventions.