Environmental corporate social responsibility has become a hot topic in recent years. This article discusses the different licensing behaviors of the leading production technology manufacturer that shoulders social environmental responsibilities under the two licensing methods of fixed-fee and royalty, and the resulting changes in welfare and market equilibrium outcomes. First, authorization under a fixed-fee licensing may not necessarily occur, and the manufacturer’s profit may decrease post authorization. After the authorization occurs, the more the authorized manufacturer cares about the environment, the more profit may increase; compared with the unlicensed situation, the direction of welfare changes is uncertain. Second, under the royalty strategy, authorization must happen. At this time, the leading manufacturer may charge a royalty that is smaller than the cost gap. Finally, different from traditional cognition, the leading technology manufacturer may prioritize adopting a fixed-fee licensing rather than a royalty licensing strategy.