國立臺灣師範大學跆拳道品勢運動代表隊經營策略之研究

A study on the Management Strategies of Taekwondo Poomsae Team in National Taiwan Normal University

研究目的：國立臺灣師範大學（以下簡稱為臺師大）為我國第一所將跆拳道專長項目列為正式必授學分的師資培育學校。臺師大跆拳道品勢成立近二十年，於2022年世界跆拳道品勢錦標賽中獲得1金2銀之成績，歷經多年技術及賽事改變之下，仍不斷寫下最佳成績。以臺師大跆拳道品勢作為個案研究，探討其歷程及經營管理模式，作為我國運動代表隊發展之借鏡。研究方法：為質性研究中的個案研究法，參考相關文獻及檔案資料作為理論基礎，並透過臺師大品勢相關人士進行半結構式訪談之田野筆記，將文件編碼、歸納、分析出臺師大跆拳道品勢經營及運作模式。研究結果：一、臺師大跆拳道項目於1968年起成立學校社團，後升格為運動代表隊，因此在跆拳道品勢發展能夠與時俱進、奪得先機。二、臺師大品勢訓練內容與規畫仍不斷修正與改善，除優化教練師資外，在動作技術也逐漸融入運動科學原理，使得選手們更有效率達成運動巔峰。三、臺師大品勢在經營策略上致力尋求外在資源來提升代表隊的營運，且注重跆拳道品勢表演性質，利用演出和參與國際賽事等，使其更具有發展及國際競爭力；管理層面則鼓勵選手主動參與團隊事務，間接培訓選手行政及領導能力，創造出多元學習之環境。

 

Introduction：National Taiwan Normal University (NTNU) is the first school of teacher education in Taiwan to make Taekwondo an official mandatory credit course. The NTNU Taekwondo team began developing Poomsae event since 2006 and has achieved outstanding results over the years, including 1 gold and 2 silver medals at the 2022 World Taekwondo Poomsae Championship. Purpose: This study aims to examine the history and management model of the National Taiwan Normal University Taekwondo Team, and to use it as a reference for the development of our national team. Methods: This research was a qualitative case study approach, with reference to relevant literature and archival data as the theoretical basis, and field notes from semi-structured interviews with the Taekwondo representative team from National Taiwan Normal University. Results: 1. The Taekwondo Team of National Taiwan Normal University (NTNU) was established in 1968 and has gained years of experience in the development of Taekwondo clubs as well as a head start in the development of character. 2. The training contents and programs of the Taekwondo Poomsae team are developing with the growth and changes; besides, the basic movement techniques and free style techniques are gradually incorporating the principles of sports science so that the athletes can reach the peak of the sport more efficiently. 3. The Taekwondo Poomsae team is committed to seeking external resources to improve the operation of the team; it also focuses on the performance nature of the Taekwondo sport, accepting many performances and participating in international tournaments to make it more developed and internationally competitive.