臺灣與中國大陸高等教育參與地方創生或鄉村振興的比較研究：文化傳播的觀點

A Comparative Study of Higher Education Participation in Regional Revitalization between Taiwan and Mainland China: A Perspective from Cultural Communication

本研究探討台灣與中國大陸高等教育在地方創生與鄉村振興中的教育策略與實踐，並從文化傳播觀點分析其異同。在全球化與城鄉發展不均的背景下，兩岸均將高等教育視為地方發展與人才培育的重要力量。本文透過文獻分析與案例比較，整理中國大陸「百校聯百縣」及台灣大學社會責任實踐的主要作法，並進一步討論新興社群媒體對在地文化傳播的機會與限制。研究發現，兩岸高等教育皆以地方實踐回應鄉村治理與區域發展需求，但在政策邏輯、資源配置與行動模式上有所差異。中國大陸較偏向政策驅動與校地協同，重視技術轉移與產業升級；台灣則較強調在地參與、跨域協作與文化認同的培育。在文化傳播面向，短影音與社群平台確實提升了地方文化的可見度，但也容易因高互動導向而壓縮深度敘事。基於此，本文主張高等教育在推動地方創生或鄉村振興時，應將文化傳播視為制度設計的一部分，並透過跨域合作、青年參與與數位轉譯，提升文化傳播的持續性與教育性。

This study examines the educational strategies through which higher education institutions in Taiwan and Mainland China participate in regional revitalization and rural revitalization from the perspective of cultural communication. Using literature review and comparative case analysis, the article compares the policy logic, institutional roles, and cultural practices represented by Taiwan’s university social responsibility initiatives and Mainland China’s“Hundred Universities Supporting Hundred Counties”approach. The findings indicate that both sides treat higher education as an important force for local development and talent cultivation, but differ in governance logic and implementation. Mainland China relies more heavily on policy-driven collaboration and knowledge transfer, whereas Taiwan places stronger emphasis on local participation, interdisciplinary co-creation, and community identity. In terms of cultural communication, social media and short-video platforms increase the visibility of local culture, yet they also risk privileging high-engagement content over deeper cultural interpretation. Therefore, this article argues that universities should integrate cultural communication into local revitalization strategies through institutional support, youth participation, and digital translation, so as to enhance both cultural sustainability and educational impact.