職業適性分析與應用：跨媒體傳播實務課程的評估與優化

Career Aptitude Analysis and Application: Evaluation and Optimization of a Cross-Media Communication Practicum Course

現今傳播產業更迭快速、透明度不足，導致許多學生對於產業的認知停留在傳統的刻板印象。許多就業所需的技能，並非僅對應校園中的單一學門。如何縮小產學斷軌的人才缺口，並培養符合產業需求的人才，成為一個重要的課題。為回應此挑戰，近年有高校推動跨媒體傳播實務課程，嘗試將真實產業專案導入教學現場，並結合教師與業師的協同指導，以強化學生之職場應用能力與創新思維。本研究採混合方法評估研究設計，以修習跨媒體傳播實務課程之學生為研究對象。研究承襲行動研究改善實務的精神，透過系統性評估學生職業適性與學習成效，利用「CPAS職業適性診斷」評測與輔導，結合學習地圖的專業核心能力培養策略，分析學生的學習成效。研究綜整111至112學年度間推動跨媒體傳播實務課程的學生測評資料，聚焦於學生之職業適性需求、差異性變化及學生作品與競賽成效。通過質化與量化分析，歸納傳播實務課程教學設計及職涯輔導的效益、困境與增益方法，期望將此經驗應用於日後課程地圖的優化及產業實務教學的創新設計，成為新一輪行動研究之基石。同時，本研究結合質化與量化成果，期望能為相關校院開發高等教育傳播實務課程提供參酌依據。

The communication industry is evolving rapidly, yet its limited transparency often leaves students with traditional and stereotypical understandings of the field. As the skills required for employment increasingly transcend single academic disciplines, bridging the gap between education and industry has become a pressing challenge. In response, several higher education institutions have introduced cross-media communication practicum courses that integrate real-world industry projects into the classroom and emphasize collaboration between faculty and industry professionals to enhance students’practical competence and innovative thinking. This study adopted a mixed-methods evaluation research design to evaluate learning outcomes, with participants drawn from students enrolled in a cross-media communication practicum course. Grounded in the principles of action research aimed at improving educational practice, the study employed a systematic approach to assess students’career suitability and learning effectiveness. The Career Personality Aptitude System (CPAS) was employed as both an assessment and counseling tool, combined with a competency-based learning map strategy, to analyze students’learning outcomes. Data were collected from the academic year 111–112, focusing on students’career aptitude needs, developmental differences, and performance in projects and competitions. Through both qualitative and quantitative analyses, the study identifies the benefits, challenges, and enhancement strategies related to instructional design and career guidance in communication practice courses. The findings provide insights for optimizing curriculum mapping and innovating industry-oriented pedagogy, offering a valuable reference for higher education institutions seeking to develop effective communication practice programs.