典範再造：清末報刊、傳記小說對商界偉人形象的建構

Remaking Exemplars: The Construction of Commercial Luminaries in Late-Qing Newspapers and Biographical Fiction

晚清（1840-1911）時期重商風氣大起，清廷推動一系列惠商政策，以擴展經濟資源，使商人階層獲得更高的社會地位與政治影響力。於此同時，清末報刊與傳記小說對商人形象的書寫亦發生變化：過去以「逐利」為特徵的商人形象，在國家富強論述的影響下，被塑造成具有愛國精神的典範，甚至被賦予「偉人」標籤。
本文以「典範再造：清末報刊、傳記小說對商界偉人形象的建構」為題，探討報刊與傳記小說如何透過敘事框架，並以「偉人」之名重塑商人的正面形象。研究將從敘事框架的類型與形塑目標切入，論述清末書寫者如何在多重敘事框架交織下，塑造符合時局期待的商人典範。

During the late Qing (1840–1911), pro-commerce reforms raised merchants’social and political standing. Newspapers and biographical fiction simultaneously reimagined profit-seeking traders as patriotic“great men”vital to national strength.
This article traces how intersecting narrative frames in these media constructed such commercial exemplars, revealing the rhetorical strategies and normative aims by which writers aligned merchant virtue with contemporary sociopolitical imperatives.