以計畫行為理論探討跑者低碳行為

A Study on Runners' Low-Carbon Behavior Based on the Theory of Planned Behavior

本研究主要目的為利用計畫行為理論探討跑者親環境態度、主觀規範、知覺行為控制、親環境行為意圖以及低碳行為之關係。本研究透過問卷調查北、中、南等各大路跑團體，共收集321份有效問卷，所獲得資料以結構方程式模式進行研究假設驗證。結果發現跑者知覺行為控制及主觀規範顯著影響跑者低碳行為意圖；態度與低碳行為意圖無顯著關係；低碳行為意圖顯著正向影響低碳行為；知覺行為控制與低碳行為無顯著關係。親環境行為意圖顯著影響低碳行為，說明跑者的行為意圖是推動跑者低碳行為最重要的因素。因此，要促進跑者採取低碳行為，需增強跑者的主觀規範及知覺行為控制，並強化行為意圖是最有效的途徑。內容所提供之理論與實務意涵，可提供路跑主辦單位未來朝向永續低碳方向規劃之參考。

This study aims to explore the relationships between runners' pro-environmental attitudes, subjective norms, perceived behavioral control, pro-environmental behavioral intentions, and low-carbon behaviors using the Theory of Planned Behavior. This research collected 321 valid questionnaires from major running groups in the northern, central, and southern regions through an online survey. The data were analyzed using structural equation modeling to test the research hypotheses. The results showed that perceived behavioral control and subjective norms significantly influence runners' low-carbon behavioral intentions; there is no significant relationship between attitude and low-carbon behavioral intention; low-carbon behavioral intention has a significant positive impact on low-carbon behavior; and there is no significant relationship between perceived behavioral control and low-carbon behavior. Pro-environmental behavioral intention significantly affects low-carbon behavior, indicating that runners' behavioral intentions are the most important factor driving their low-carbon behavior. Therefore, to promote runners' adoption of low-carbon behaviors, it is necessary to enhance runners' subjective norms and perceived behavioral control and strengthen their behavioral intentions. The theoretical and practical implications provided by this study can serve as a reference for future planning towards sustainable low-carbon directions by running event organizers.