六福村主題遊樂園網站資訊品質之研究

Research on information quality of LEOFOO VILLAGE Theme Park Website

網路資訊四通八達，不受到時間與地點的限制，就能讓遊客們透過網路查詢資訊、瀏覽網站，網路資訊也能增進全球的交流，能讓資訊進行流通的更加順暢，也能提供外國遊客網站的資訊。此次計劃的目的是要研究遊客們使用六福村樂園渡假村網站資訊之旅遊類網站資訊，為了解遊客們對於六福村樂園渡假村網站資訊所提供的各類別資訊，是否會反映出遊客的滿意度，便能得知遊客們對福村樂園渡假村網站資訊的使用是否影響其遊客行為的取向，並根據研究結果提出建議。研究對象以使用過六福村樂園渡假村網站資訊之遊客為主，問卷參考e-SERVQUAL量表設計13題，採網路便利抽樣問卷調查方式進行目前共回收160份問卷，有效為152份問卷。資料分析採用敘述性統計及重要度-表現分析法（Importance-Performance Analysis,簡稱IPA）結果發現「六福村主題樂園渡假村網站我能輕鬆地在網站上尋找所需的資訊。」、「六福村主題樂園渡假村網站能幫助我立即協助所需的服務。」、「六福村主題樂園渡假村網站網頁的顯示非常迅速。」和「六福村主題樂園渡假村網站的操作介面簡單明瞭」是待改善的。

Internet information extends in all directions and is not limited by time and place. It allows tourists to query information and browse websites through the Internet. Internet information can also enhance global exchanges, make information flow more smoothly, and provide Information on the website for foreign tourists .The purpose of this project is study whether the information provided by tourists on the LEOFOO VILLAGE Theme Park website information on the LEOFOO VILLAGE Theme Park website reflects visitor satisfaction, so as to understand whether tourists use of the LEOFOO VILLAGE Theme Park website information affects their visitor behaviour orientation, and make recommendations based on the research results.
The research subjects are mainly tourists who have used the information on the LEOFOO VILLAGE Theme Park website, and the questionnaire refers to the e- SERVQUAL scale design 13 questions, and a total of 160 questionnaires are collected by means of convenient sampling questionnaires on the internet, and the effective questionnaire is 152 questionnaires. The data analysis used narrative statistics and Importance- Performance Analysis (IPA) to find that“Leofoo Village Theme Park Resort Website I can easily find the information I need on the website”,“The Leofoo Village Theme Park Resort website can help me get the services I need immediately”,“The Leofoo Village Theme Park Resort website page is displayed very quickly”and“The Leofoo Village Theme Park Resort website has a simple and clear interface.”It is something to be improved.